ABOUT US
Why MyMavins?
Information is everywhere, and yet it’s increasingly hard to tell the difference between insight and noise.
That’s where MYMAVINS comes in.
A collaboration of insights professionals and technical experts, we actively share our timely, curated knowledge and experience so you can make better decisions, solve problems and achieve strategic goals.
We help you find the signal in the noise.
Our Philosophy
We are dedicated to long term partnerships and making a real difference to our clients and their customers lives.
Our Experience
50 years+ cross-industry experience. Award-winning track record of success. You always work with the A team.
Our Expertise
Multi-disciplinary team to pull it together – sitting at the crossroads of experience, knowledge and technical skills.
Our Commitment to Results
We provide agile collaborative delivery. We customise explainable solutions. We deliver generous capability transfer.
MYMAVINS was founded in 2021 with a vision to do things a little differently. With extensive experience working on both client and agency sides we were confronted by a clear critical gap in the market – quality research partners that deliver end to end without all the fuss and cost.
From the beginning, our focus has never been on being the biggest. It has been on being the most trusted and effective research partners for the clients we serve. We invest our resources in delivering outcomes and building collaborative partnerships rather than performative marketing.
Formed by a collective of experienced insights professionals and technical experts we provide decades of experience working in financial services, health, PR, NFP, public and various retail sectors.
We want to be your trusted Mavins.
The
MyMavins
story
Our Philosophy
We are dedicated to long term partnerships and making a real difference to our clients and their customers lives.
Our Experience
50 years+ cross-industry experience. Award-winning track record of success. You always work with the A team.
Our Expertise
Multi-disciplinary team to pull it together – sitting at the crossroads of experience, knowledge and technical skills.
Our Commitment to Results
We provide agile collaborative delivery. We customise explainable solutions. We deliver generous capability transfer.
The MyMavins Story
MYMAVINS was founded in 2021 with a vision to do things a little differently. With extensive experience working on both client and agency sides we were confronted by a clear critical gap in the market – quality research partners that deliver end to end without all the fuss and cost.
From the beginning, our focus has never been on being the biggest. It has been on being the most trusted and effective research partners for the clients we serve. We invest our resources in delivering outcomes and building collaborative partnerships rather than performative marketing.
Formed by a collective of experienced insights professionals and technical experts we provide decades of experience working in financial services, health, PR, NFP, public and various retail sectors.
We want to be your trusted Mavins.
Our core team
Tai Rotem
ConsultingPartner
An award-winning researcher with over 30 years of experience, Tai specialises in turning social and behavioural insights into high-impact content. As research lead he is deeply involved in the process from ideation, design, analysis to asset delivery. His background spans consumer, CX analytics, social and public health research. A Full QPR Member of The Research Society, Tai holds a Master of Public Health and a Bachelor of Social Science (Psychology).
Anthony Zhang
SR. Data Analytics Consultant
A specialist in financial services research, Anthony leads our quantitative and data analytics work to ensure every insight is evidence-based. He has experience with complex data sets, economic modelling and insight delivery. He bridges the gap between complex data and actionable deliverables. Anthony holds degrees in Mathematics, Finance, and International Studies, and a Master of Data Science.
Mitzi Cruz
Creative Operations Manager
A seasoned leader in digital marketing and creative operations, Mitzi brings experience across social, email, and e-commerce content, as well as managing large-scale web development and design teams. Combining a career in Creative Direction and Operations Management with a background in Psychology, she translates research into compelling visual narratives and campaign-ready assets, while applying a behavioural lens to internal workflows.
Our core team
Tai Rotem
Consulting Partner
An award-winning researcher with over 30 years of experience, Tai specialises in turning social and behavioural insights into high-impact content. As research lead he is deeply involved in the process from ideation, design, analysis to asset delivery. His background spans consumer, CX analytics, social and public health research. A Full QPR Member of The Research Society, Tai holds a Master of Public Health and a Bachelor of Social Science (Psychology).
Anthony Zhang
SR. Data Analytics Consultant
A specialist in financial services research, Anthony leads our quantitative and data analytics work to ensure every insight is evidence-based. He has experience with complex data sets, economic modelling and insight delivery. He bridges the gap between complex data and actionable deliverables. Anthony holds degrees in Mathematics, Finance, and International Studies, and a Master of Data Science.
Mitzi Cruz
Creative Operations Manager
A seasoned leader in digital marketing and creative operations, Mitzi brings experience across social, email, and e-commerce content, as well as managing large-scale web development and design teams. Combining a career in Creative Direction and Operations Management with a background in Psychology, she translates research into compelling visual narratives and campaign-ready assets, while applying a behavioural lens to internal workflows.
Our community
MyMavins is building a network of collaborating MAVINS who each bring their own unique experience to the table. Our growing community provides a multidisciplinary/cross industry advisory and skills pool. These synergies allow us to nimbly bring together the right people for each projects needs. You always get best practice senior experts steering and working hands on. It’s our MAVINS that make the difference.
Therese Waters
Communications Consultant
A senior leader with extensive experience in marketing communications, content strategy, media relations, and corporate affairs, Therese is adept at crafting brand narratives that elevate market presence, accelerate audience growth and contribute directly to business outcomes. Therese holds a Bachelor’s degree in communications from University of Technology Sydney, and is experienced leading multi-market teams in fast paced, global environments.
Humphrey Armstrong
Organisational Psychologist and Change Expert
Humphrey is an Organisational Psychologist and Coach with international experience gained over more than 40 years. He is a specialist in managing personal change for people considering mid and later life career changes. An Adjunct Faculty Member of the AGSM at the University of NSW, he helps design and facilitate executive education programs. Humphrey is the principal of Lifelong Learning Systems and a collaborating partner with MYMAVINS.
Dr. Linda Kurti
Research and
Policy Expert
Linda is a research and policy MAVIN who is passionate about ensuring systems and services work for people. She uses her critical analytical skills to deliver pragmatic advice that makes a difference. Linda’s expertise lies in applying evidence to address complex challenges within the health and social service sectors. Her knowledge has been honed over more than 25 years of working with governments, service providers and communities in England, Australia and the Asia-Pacific.
Dr. Fei Wang
Sr. Data
Science Lead
Our community
Therese Waters
Communications Consultant
A senior leader with extensive experience in marketing communications, content strategy, media relations, and corporate affairs, Therese is adept at crafting brand narratives that elevate market presence, accelerate audience growth and contribute directly to business outcomes. Therese holds a Bachelor’s degree in communications from University of Technology Sydney, and is experienced leading multi-market teams in fast paced, global environments.
Humphrey Armstrong
Organisational Psychologist and Change Expert
Dr. Linda Kurti
Research and Policy Expert
Dr. Fei Wang
Sr. Data Science Lead